The Friday Freshmix is a curated, submission-based playlist compiled on the last Friday of every month. Conceived in late 2008, this self-initiated project is a platform for musical communication nationwide. The monthly eblast circulates among 400 members, has a 90% click-through rate, and is downloaded 75% of the time.
Design for the Freshmix explores the world of Friday—a place where regrets are unheard of and Destination: Weekend, is just around the corner.
Curious? You can find the Best of Fresh 2012 on Spotify.