For two years running, CNN descended upon Austin, TX, during SXSW and set up shop at local favorite, Max’s Wine Dive. Located steps from the Austin Convention Center, CNN converted the space into their event broadcast center and tempted crowds with enough bar fare, Wi-Fi and plug-ins (all gratis free) to keep conference attendees “powered up” throughout the weeklong event. 

Civic Entertainment Group partnered with RED to develop event branding and design for the space including interior and exterior signage, wayfinding, wall wraps, banners, uniforms, tap handles, menus and various promotional collateral.

My Role
Design

Team
Project Lead: Civic Entertainment Group
Architectural Plan: DownsArt
Completed at: RED-NYC