Aereo was one of the first apps to let people watch live TV online—way ahead of its time.

When I joined, the company had already spent years in litigation with broadcasting companies, and the case was heading to the Supreme Court. With the outcome still uncertain (but plenty of positive press on our side), we saw an opportunity to relaunch the brand.

The new direction was bold, modern, and human—perfectly poised for growth. I led a complete overhaul of the app, website, and messaging, creating a platform that cord-cutters could finally rally behind.

Big steps for one small company.

My Role
Creative Lead, Design

Team
UX: Alexa Kaminsky
Creative Support: Emily Sheehan & Claire Manganiello (copy & art direction)