Now that we had working materials, I was able to focus on pushing the brand forward. Aereo had already been to the Supreme Court for the hearing and we had limited time to turn things around before the announcement in June. The new identity I created was bold, colorful, in control and involved a complete overhaul of existing assets including the app, website, photography, and messaging. Finally a platform cordcutters across America could get behind.
Big steps for one small company.