When I started at Aereo, things were a mess. Don’t believe? Take a trip on the Wayback machine. The product was three years old, the UX team lead the design, and in the light of pending Supreme Court case expectations were high to make a dent in the chaos and make it fast. From Oct–March, I worked internally to create a scalable product marketing ecosystem, develop educational assets, and implement brand guidelines company wide.
The result? By April we had a landing page that was converting users at 19x the rate of the original website and I was on to a complete brand overhaul for the launch of Aereo 2.0.