When I started at Aereo, things were a mess. The product was three years old, the UX team lead the design, and in the light of pending Supreme Court case expectations were high to make a dent in the chaos and make it fast. From Oct–March, I worked internally to create a scalable product marketing ecosystem, develop educational assets, and implement brand guidelines company wide.
The result? By April we were converting users at 19x the rate of the original website and I was on to a complete brand overhaul for the launch of Aereo 2.0.